Right now, minimal effort is being made as to form an aesthetic based roughly on the concept of music blogging. I've done blogging elsewhere, followed bloggers careers as that occasionally translated into professional careers (when their own careers had not been established before the blogs), and had more than my share of exhaustion with blogs.
Blogs feel in certain ways 'on the way out', and yet they serve a certain functional archtype for reference. As such, it will be the music blogs, not what they share that serve interest for me and my work. For now anyway.
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